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~institution:"Point-of-Purachse Advertising Institute"
~subject:"Online-Marketing"
~subject:"Verbraucher"
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Online-Marketing
Verbraucher
Advertising
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Advertising effects
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Consumer behaviour
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Internet marketing
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Konsumentenverhalten
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Ladengeschäft
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Marktwerbung
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Retail outlet
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Point-of-Purachse Advertising Institute
National Bureau of Economic Research
7
Springer Fachmedien Wiesbaden
6
American Marketing Association
4
IGI Global
3
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
CentERdata
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Edward Elgar Publishing
1
European Advertising Academy
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / Generaldirektion Justiz und Verbraucher
1
Frankfurt School Verlag GmbH
1
GfK Consortium
1
Graduate School Of Business Administration
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <13., 2014, Amsterdam>
1
International Electronic Publishing Research Centre
1
Kommission der Europäischen Gemeinschaften
1
Nordic Council of Ministers
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OECD
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Pira International
1
Rand Europe
1
Sophia University
1
Special Libraries Association
1
Study on the consumer judgment of advertising
1
The Council of State Governments
1
Uni-Taschenbücher GmbH
1
University of California at Berkeley
1
Universität Bremen
1
Universität Hamburg
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Advertising at the point of purchase
1957
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