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~institution:"RWTH Aachen"
~language:"eng"
~subject:"Markenführung"
~subject:"Tourismusmarketing"
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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Brands in times of crisis and distinction : an empirical investigation into the effects of product-harm crisis, reputation rankings, and media coverage on
brand
equity
Stradner, Michael Alexander
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2016
Persistent link: https://www.econbiz.de/10011591190
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