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~institution:"RWTH Aachen"
~subject:"Brand image"
~subject:"Werbung"
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Stradner, Michael Alexander
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RWTH Aachen
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
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Chambre de commerce et d'industrie de Paris
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Museum der Arbeit <Hamburg>
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Brands in times of crisis and distinction : an empirical investigation into the effects of product-harm crisis, reputation rankings, and media coverage on brand equity
Stradner, Michael Alexander
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2016
Persistent link: https://www.econbiz.de/10011591190
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