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~institution:"RWTH Aachen"
~subject:"Brand management"
~subject:"Handelsmarke"
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Brand management
Handelsmarke
Consumer behaviour
3
Konsumentenverhalten
3
Brand equity
2
Corporate Social Responsibility
2
Kaufentscheidung
2
Markenwert
2
Online retailing
2
Online-Handel
2
Purchase decision
2
Bekleidungsindustrie
1
Brand image
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Clothing industry
1
Corporate social responsibility
1
Crisis management
1
Customer satisfaction
1
Customer service
1
Deutschland
1
Electronic Commerce
1
Electronic Shopping
1
Empirical method
1
Empirische Methode
1
Fashion
1
Germany
1
Kaufverhalten
1
Krisenmanagement
1
Kundenservice
1
Kundentreue
1
Kundenzufriedenheit
1
Markenbekanntheit
1
Markenführung
1
Markenimage
1
Markenpolitik
1
Mode
1
Multichannel strategy
1
Multikanalvertrieb
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Nachhaltigkeitsbericht
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Store brand
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Sustainability reporting
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English
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Grage, Katrin
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Lukner, Stefanie
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Stradner, Michael Alexander
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RWTH Aachen
Springer Fachmedien Wiesbaden
96
Gesellschaft zur Erforschung des Markenwesens
21
National Bureau of Economic Research
17
Haufe-Lexware GmbH & Co. KG
12
Information Resources Management Association
12
Verlag Dr. Kovač
11
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
8
NetLibrary, Inc
7
Springer Gabler <Firma>
7
Books on Demand GmbH <Norderstedt>
6
Europäische Union / Harmonisierungsamt für den Binnenmarkt (Marken, Muster und Modelle)
5
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
American Marketing Association
4
Campus Verlag
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Edward Elgar Publishing
4
Helmut-Schmidt-Universität
4
Springer International Publishing
4
Verlag Franz Vahlen
4
Hochschule Offenburg
3
Institut für Handelsmanagement <Münster (Westf)>
3
UVK Verlagsgesellschaft mbH
3
Österreichische Werbewissenschaftliche Gesellschaft
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Chambre de commerce et d'industrie de Paris
2
De Gruyter Oldenbourg
2
Erasmus Research Institute of Management
2
Eurohandelsinstitut
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Harvard Graduate School of Business Administration
2
Hochschule Niederrhein
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institute of Chartered Financial Analysts of India
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Lithuanian University of Agriculture
2
Markenverband
2
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ECONIS (ZBW)
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1
Understanding antecedents and outcomes of private label
brand
choice : an empirical analysis in a multichannel context
Lukner, Stefanie
-
2021
Persistent link: https://www.econbiz.de/10013260157
Saved in:
2
Brands in times of crisis and distinction : an empirical investigation into the effects of product-harm crisis, reputation rankings, and media coverage on
brand
equity
Stradner, Michael Alexander
-
2016
Persistent link: https://www.econbiz.de/10011591190
Saved in:
3
Investigating customer characteristics as drivers of private label choice in fashion e-commerce
Grage, Katrin
-
2021
Persistent link: https://www.econbiz.de/10012598486
Saved in:
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