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~institution:"RWTH Aachen"
~subject:"Consumer behaviour"
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Consumer behaviour
Internet marketing
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Konsumentenverhalten
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Online-Marketing
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Electronic Commerce
1
Facebook
1
Firm performance
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Online retailing
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Online-Handel
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Segmentierung
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Brettel, Malte
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Gavilanes Rivadeneira, José Manuel
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Scheuffelen, Stefan C.
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RWTH Aachen
American Marketing Association
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Deutscher Dialogmarketing Verband
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Springer Fachmedien Wiesbaden
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Information Resources Management Association
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National Bureau of Economic Research
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Technische Universität Braunschweig
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Universität Mannheim
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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OECD
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2024, Online>
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Association of National Advertisers
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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Eric Cuvillier <Firma>
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Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Fördergesellschaft Marketing an der Universität Augsburg
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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Goethe-Universität Frankfurt am Main
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
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Media Economics Institut / Köln
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Springer International Publishing
1
Taylor and Francis.
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Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
Scheuffelen, Stefan C.
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2017
Persistent link: https://www.econbiz.de/10011639112
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Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
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2016
Persistent link: https://www.econbiz.de/10011686788
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