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~institution:"RWTH Aachen"
~subject:"Erfolgsfaktor"
~subject:"Online-Marketing"
~subject:"Produktentwicklung"
~subject:"Unternehmenserfolg"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Erfolgsfaktor
Online-Marketing
Produktentwicklung
Unternehmenserfolg
Digitalisierung
12
Digitization
11
Consumer behaviour
9
Konsumentenverhalten
9
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2014-2018
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Husmann, Marco
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RWTH Aachen
Springer Fachmedien Wiesbaden
126
National Bureau of Economic Research
43
IGI Global
32
Haufe-Lexware GmbH & Co. KG
19
Information Resources Management Association
19
Books on Demand GmbH <Norderstedt>
16
Springer-Verlag GmbH
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OECD
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Springer Gabler <Firma>
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Verlag Franz Vahlen
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Deutscher Dialogmarketing Verband
9
American Marketing Association
8
Edward Elgar Publishing
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
8
Organisation for Economic Co-operation and Development
8
Universität Mannheim
8
Verlag Dr. Kovač
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Wiley-VCH
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MITP Verlags-GmbH & Co. KG
7
William Davidson Institute <Ann Arbor, Mich.>
7
Campus Verlag
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Friedrich-Schiller-Universität Jena
6
Nomos Verlagsgesellschaft
6
Redline Verlag
6
UVK Verlagsgesellschaft mbH
5
Universität Bremen
5
Walter de Gruyter GmbH & Co. KG
5
Institut für Informatik <München, Technische Universität> / Lehrstuhl für Wirtschaftsinformatik
4
Kassel University Press GmbH
4
Murmann Publishers GmbH
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Rheinwerk Verlag
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epubli GmbH
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De Gruyter Oldenbourg
3
Dgroup
3
Goethe-Universität Frankfurt am Main
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INSEAD
3
Peter Lang GmbH
3
Springer International Publishing
3
Technische Universität Braunschweig
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ECONIS (ZBW)
7
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Managing digital innovation : an investigation of the antecedents and outcomes of social media driven open innovation
Prasuhn, Jacqueline Isabelle
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2019
Persistent link: https://www.econbiz.de/10012231307
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2
On the path to Industry 4.0 : an empirical analysis of the performance effects and antecedents of digital technology adoption in manufacturing
Brune, Nicolas
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2021
Persistent link: https://www.econbiz.de/10012598496
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3
Erfolgsfaktoren bei der Markteinführung von datenbasierten Dienstleistungen im Maschinen- und Anlagenbau
Husmann, Marco
-
2020
-
1. Auflage
Persistent link: https://www.econbiz.de/10012225008
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4
Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
Scheuffelen, Stefan C.
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2017
Persistent link: https://www.econbiz.de/10011639112
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5
Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
-
2016
Persistent link: https://www.econbiz.de/10011686788
Saved in:
6
Toward a better understanding of intra-firm coopetition : a cross-cultural investigation of its determinants and performance implications
Knein, Ernesto Leonhard
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2020
Persistent link: https://www.econbiz.de/10012403898
Saved in:
7
Market orientation in large firms : a longitudinal investigation of antecedents and consequences
Peuker, Victoria
-
2019
Persistent link: https://www.econbiz.de/10012403853
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