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~institution:"RWTH Aachen"
~subject:"Online-Marketing"
~subject:"Produktentwicklung"
~subject:"Unternehmenserfolg"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Online-Marketing
Produktentwicklung
Unternehmenserfolg
Digitalisierung
12
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11
Consumer behaviour
9
Konsumentenverhalten
9
Online retailing
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RWTH Aachen
Springer Fachmedien Wiesbaden
93
National Bureau of Economic Research
42
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26
Information Resources Management Association
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OECD
14
Books on Demand GmbH <Norderstedt>
12
Springer-Verlag GmbH
12
Haufe-Lexware GmbH & Co. KG
11
Springer Gabler <Firma>
11
Deutscher Dialogmarketing Verband
9
American Marketing Association
8
Edward Elgar Publishing
8
Organisation for Economic Co-operation and Development
8
Universität Mannheim
8
MITP Verlags-GmbH & Co. KG
7
William Davidson Institute <Ann Arbor, Mich.>
7
Friedrich-Schiller-Universität Jena
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Wiley-VCH
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Nomos Verlagsgesellschaft
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Universität Bremen
5
Campus Verlag
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Rheinwerk Verlag
4
UVK Verlagsgesellschaft mbH
4
Verlag Franz Vahlen
4
epubli GmbH
4
Goethe-Universität Frankfurt am Main
3
INSEAD
3
Kassel University Press GmbH
3
Murmann Publishers GmbH
3
Peter Lang GmbH
3
Springer International Publishing
3
Technische Universität Braunschweig
3
Walter de Gruyter GmbH & Co. KG
3
World Tourism Organization
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
Bundesverband Digitale Wirtschaft
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Managing digital innovation : an investigation of the antecedents and outcomes of social media driven open innovation
Prasuhn, Jacqueline Isabelle
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2019
Persistent link: https://www.econbiz.de/10012231307
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2
On the path to Industry 4.0 : an empirical analysis of the performance effects and antecedents of digital technology adoption in manufacturing
Brune, Nicolas
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2021
Persistent link: https://www.econbiz.de/10012598496
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3
Erfolgsfaktoren bei der Markteinführung von datenbasierten Dienstleistungen im Maschinen- und Anlagenbau
Husmann, Marco
-
2020
-
1. Auflage
Persistent link: https://www.econbiz.de/10012225008
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4
Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
Scheuffelen, Stefan C.
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2017
Persistent link: https://www.econbiz.de/10011639112
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5
Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
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2016
Persistent link: https://www.econbiz.de/10011686788
Saved in:
6
Market orientation in large firms : a longitudinal investigation of antecedents and consequences
Peuker, Victoria
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2019
Persistent link: https://www.econbiz.de/10012403853
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