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Consumer behaviour
3
Konsumentenverhalten
3
Brand equity
2
Corporate Social Responsibility
2
Handelsmarke
2
Kaufentscheidung
2
Markenwert
2
Online retailing
2
Online-Handel
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Purchase decision
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Bekleidungsindustrie
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Brand image
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Brand management
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Clothing industry
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Corporate social responsibility
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Customer satisfaction
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Customer service
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Deutschland
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Electronic Commerce
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Electronic Shopping
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Empirical method
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Empirische Methode
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Fashion
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Germany
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Kaufverhalten
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Kundenservice
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Kundentreue
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Kundenzufriedenheit
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Markenbekanntheit
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Markenführung
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Markenpolitik
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Multichannel strategy
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Multikanalvertrieb
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Store brand
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Brettel, Malte
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Feuß, Sebastian Dominik
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Grage, Katrin
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Lukner, Stefanie
1
Piller, Thomas
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Stradner, Michael Alexander
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Wamsler, Stefan
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RWTH Aachen
Springer Fachmedien Wiesbaden
140
Université Paris-Dauphine (Paris IX)
69
National Bureau of Economic Research
56
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
49
Gesellschaft zur Erforschung des Markenwesens
28
HAL
25
Verlag Dr. Kovač
22
Université Paris-Dauphine
18
Europäische Kommission
17
Information Resources Management Association
17
Haufe-Lexware GmbH & Co. KG
16
Agricultural and Applied Economics Association - AAEA
14
OECD
13
Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
12
Vytautas Magnus University
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
IGI Global
11
EconWPA
10
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
10
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
10
Springer Gabler <Firma>
9
American Marketing Association
8
Books on Demand GmbH <Norderstedt>
8
Department of Economics and Business, Universitat Pompeu Fabra
8
ISM University of Management and Economics
8
Edward Elgar Publishing
7
European Association of Agricultural Economists - EAAE
7
HEC Paris (École des Hautes Études Commerciales)
7
International Institute of Social and Economic Sciences
7
Markenverband
7
NetLibrary, Inc
7
Nomos Verlagsgesellschaft
7
Siauliai University
7
Sonderforschungsbereich 649: Ökonomisches Risiko, Wirtschaftswissenschaftliche Fakultät
7
Campus Verlag
6
Europäische Union / Harmonisierungsamt für den Binnenmarkt (Marken, Muster und Modelle)
6
Fachhochschule Reutlingen / European School of Business
6
Faculdade de Economia e Gestão, Universidade Católica Portuguesa
6
Gesellschaft für Konsum-, Markt- und Absatzforschung
6
Lithuanian University of Agriculture
6
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ECONIS (ZBW)
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1
Understanding antecedents and outcomes of private label
brand
choice : an empirical analysis in a multichannel context
Lukner, Stefanie
-
2021
Persistent link: https://www.econbiz.de/10013260157
Saved in:
2
Brands in times of crisis and distinction : an empirical investigation into the effects of product-harm crisis, reputation rankings, and media coverage on
brand
equity
Stradner, Michael Alexander
-
2016
Persistent link: https://www.econbiz.de/10011591190
Saved in:
3
Corporate sustainability and
brand
equity - empirical studies on the business case for corporate sustainability
Wamsler, Stefan
-
2018
Persistent link: https://www.econbiz.de/10012138973
Saved in:
4
Investigating customer characteristics as drivers of private label choice in fashion e-commerce
Grage, Katrin
-
2021
Persistent link: https://www.econbiz.de/10012598486
Saved in:
5
Understanding the effect of sustainable products on consumer purchase and return behavior : an empirical analysis in online markets
Feuß, Sebastian Dominik
-
2020
Persistent link: https://www.econbiz.de/10012403850
Saved in:
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