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~institution:"Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde"
~language:"eng"
~language:"fin"
~person:"Geuens, Maggie"
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Consumer behaviour
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Geuens, Maggie
Van den Poel, Dirk
13
De Clercq, Marc
7
Rayp, Glenn
7
Van de Gaer, Dirk
7
Verbeke, Tom
7
Buyens, Dirk
6
Clarysse, Bart
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Poels, Geert
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Schoors, Koen
6
Vanhoucke, Mario
6
Ooghe, Hubert
5
Pelsmacker, Patrick de
5
Pozzi, Lorenzo
5
De Vos, Ans
4
Deloof, Marc
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Dentchev, Nikolay A.
4
Heene, Aimé
4
Omey, Eddy
4
Peersman, Gert
4
Albrecht, Johan
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Balcaen, Sofie
3
Brengman, Malaika
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Bruggeman, Werner
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Buckinx, Wouter
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De Clercq, Dirk
3
Dumont, Michel
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Heirman, Ans
3
Manigart, Sophie
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Merlevede, Bruno
3
Van Kenhove, Patrick
3
Verhaest, Dieter
3
Abrahão, Silvia
2
Annaert, Jan
2
Baele, Lieven
2
Baesens, Bart
2
Cuyvers, Ludo
2
De Beelde, Ignace
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De Maeseneire, Wouter
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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1
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
2
The four dimensional impact of color on shoppers' emotions
Brengman, Malaika
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001924707
Saved in:
3
Segmenting internet shoppers based on their web-usage-related lifestyle : a cross-cultural validation
Brengman, Malaika
;
Geuens, Maggie
;
Weijters, Bert
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001924740
Saved in:
4
Developing a typology of airport shoppers
Geuens, Maggie
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001924756
Saved in:
5
Assessing the impact of offline URL avertising
Geuens, Maggie
;
Vantomme, Delphine
;
Goessaert, Geert
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749314
Saved in:
6
Media context and advertising effectiveness : the role of context appreciation and context-ad similarity
Pelsmacker, Patrick de
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749308
Saved in:
7
The role of humor in the persuasion of individuals varying in need for cognition
Geuens, Maggie
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001736151
Saved in:
8
Developing a short affect intensity scale
Geuens, Maggie
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749304
Saved in:
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