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~institution:"Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde"
~subject:"Marketingmanagement"
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Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Jonker, Jedid-Jah Jan
(
contributor
); …
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2003
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001926990
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