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~institution:"Services Marketing Conference <5, 1986, Boston, Mass.>"
~isPartOf:"Proceedings series / American Marketing Association"
~isPartOf:"The American economic review"
~type_genre:"Konferenzschrift"
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07.09.1986
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The services challenge : integrating for competitive advantage
Czepiel, John A.
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1987
Persistent link: https://www.econbiz.de/10000813700
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