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~institution:"Shaker Verlag"
~institution:"Universität Mannheim"
~source:"econis"
~subject:"Markenführung"
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Search: subject:"customer relationship management"
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Markenführung
Beziehungsmarketing
8
Relationship marketing
8
Kundenmanagement
2
Automotive industry
1
Benutzerrückmeldung
1
Brand management
1
Bundling strategy
1
Confidence
1
Consumer behaviour
1
Customer satisfaction
1
Customer value
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Customers
1
Deutschland
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Dienstleistungsangebot
1
Emerging economies
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Erfolgsfaktor
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Firm performance
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Game theory
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Germany
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Grounded Theory
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Grounded theory
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Hybrides Leistungsbündel
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Innovation
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Internet marketing
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Kfz-Industrie
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Konsumentenverhalten
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Konsumgut
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Kraftfahrzeug
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Kraftfahrzeugindustrie
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Kunden
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Kundenorientierung
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Kundenwert
1
Kundenzufriedenheit
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Leistungsbündel
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Lieferantenmanagement
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Lohnniveau
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Marketing
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Gawrisch, Katharina
1
Stahl, Florian
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Shaker Verlag
Universität Mannheim
Springer Fachmedien Wiesbaden
9
Gesellschaft zur Erforschung des Markenwesens
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Edward Elgar Publishing
1
ICORIA <17., 2018, Valencia>
1
Information Resources Management Association
1
Institut für Markt- und Distributionsforschung <Köln>
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <2, 1998, Frankfurt, Main>
1
Marketing-Centrum <Münster (Westf)>
1
Projekt Verlag
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Tectum Verlag
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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ECONIS (ZBW)
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Essays on customer management and brand management
Gawrisch, Katharina
-
2020
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