Onyango, Benjamin M.; Rimal, Arbindra; Miljkovic, Dragan; … - Southern Agricultural Economics Association - SAEA - 2009
This study uses data from a 2006 survey on potential AI outbreak in USA to explore application of risk perceptions as a segmentation tool in the poultry meat market. Preliminary results from principal component analysis (PCA) suggest that the poultry meat specific safety level will drive people...