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~institution:"Springer Fachmedien Wiesbaden"
~institution:"University of Reading / Department of Economics"
~person:"Könecke, Thomas"
~subject:"Brand management"
~subject:"Großbritannien"
~subject:"Investition"
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Brand management
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Könecke, Thomas
Burmann, Christoph
15
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Zschiesche, Arnd
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6
Schmidt, Holger J.
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Springer Fachmedien Wiesbaden
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ECONIS (ZBW)
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Marken und Start-ups : Markenmanagement und Kommunikation bei Unternehmensgründungen
Kochhan, Christoph
(
ed.
);
Könecke, Thomas
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011956566
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Marken und Medien : Führung von Medienmarken und Markenführung mit neuen und klassischen Medien
Regier, Stefanie
(
ed.
);
Schunk, Holger
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10014010022
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