//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Springer Fachmedien Wiesbaden"
~person:"Bang, Nguyen"
~person:"Kernstock, Joachim"
~person:"Stuart, Helen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Familienmarke"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand architecture
1
Brand management
1
Markenarchitektur
1
Markenführung
1
Markenpolitik
1
Marketing control
1
Marketingcontrolling
1
Stakeholder
1
Strategisches Management
1
Western Europe
1
Westeuropa
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatzsammlung
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Language
All
German
1
Author
All
Bang, Nguyen
Kernstock, Joachim
Stuart, Helen
Breisig, Thomas
1
Burmann, Christoph
1
Esch, Franz-Rudolf
1
Hesse, Gero
1
Kohtes, Robert
1
Langner, Tobias
1
Mattmüller, Roland
1
Raabe, Thorsten
1
Redler, Jörn
1
Sundermann, Sören
1
Tomczak, Torsten
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
Springer Gabler <Firma>
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate Brand Management : Marken als Anker strategischer Führung von Unternehmen
Esch, Franz-Rudolf
(
ed.
);
Tomczak, Torsten
(
ed.
); …
-
2014
-
3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10014010687
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->