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~institution:"Springer Fachmedien Wiesbaden"
~person:"Dänzler, Stefanie"
~subject:"Markenführung"
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Markenführung
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Dänzler, Stefanie
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
Dänzler, Stefanie
(
ed.
);
Heun, Thomas
(
ed.
)
-
2020
-
2., überarbeitete und erweiterte Auflage
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