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~institution:"Springer Fachmedien Wiesbaden"
~person:"Datta, Saroj Kumar"
~person:"Dietert, Anna-Christina"
~subject:"Markentransfer"
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Erfolgssicherung von Marken durch Authentizität : die Bedeutung von Authentizität zur Erklärung von Rückwirkungseffekten bei Markentransfers
Dietert, Anna-Christina
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2018
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