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~institution:"Springer Fachmedien Wiesbaden"
~person:"Esch, Franz-Rudolf"
~type_genre:"Fallstudie"
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Brand architecture
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Corporate Brand Management : Marken als Anker strategischer Führung von Unternehmen
Esch, Franz-Rudolf
(
ed.
);
Tomczak, Torsten
(
ed.
); …
-
2014
-
3., vollständig überarbeitete und erweiterte Auflage
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