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~institution:"Springer Fachmedien Wiesbaden"
~person:"Woisetschläger, David"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
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Consumer behaviour
Online-Marketing
Marketing
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Marketingforschung
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Online-Handel
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Woisetschläger, David
Rainer, Ricarda Carina
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Wagner, Udo
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Fritz, Wolfgang
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Hopf, Gregor
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Technische Universität Braunschweig
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Retargeting und die Rolle des Online-Shopping-Momentums : theoretische Fundierung und empirische Analyse
Kes, Isabelle
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2020
Persistent link: https://www.econbiz.de/10012293067
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Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten : eine Multilevel-Analyse und Lebenszyklus-Betrachtung am Beispiel von YouTube
Lenzen, Sandra
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2019
Persistent link: https://www.econbiz.de/10011955417
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