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~institution:"Springer Fachmedien Wiesbaden"
~subject:"Brand"
~subject:"United Kingdom"
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Consumer behaviour
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ECONIS (ZBW)
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1
Perceived brand localness : an empirical study of the German fashion market
Igelbrink, Jörg
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2020
Persistent link: https://www.econbiz.de/10012126925
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2
Brand choice and loyalty : evidence from Swiss car registration microdata
Meier, Beat
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2020
Persistent link: https://www.econbiz.de/10012104069
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3
Markenpsychologie : wie Marken wirken - was Marken stark macht
Gutjahr, Gert
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2019
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4., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012009225
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4
Die Reaktivierung von inneren Markenbildern am Point-of-Sale : eine Untersuchung des Zusammenspiels von Out-of-Store-Werbung und Instore-Displays
Helfgen, Jennifer
-
2019
Persistent link: https://www.econbiz.de/10011965708
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5
Markenpsychologie : wie Marken wirken - was Marken stark macht
Gutjahr, Gert
-
2015
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3., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10014009920
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