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~institution:"Springer Fachmedien Wiesbaden"
~subject:"Brand image"
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Brand image
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ECONIS (ZBW)
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Cross-cultural brand personality and brand desirability : an empirical approach to the role of culture on this mediated interplay
Vellnagel, Corinna Colette
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2020
Persistent link: https://www.econbiz.de/10012244365
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Markenliebe : Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells
Fröhling, Renée
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2017
Persistent link: https://www.econbiz.de/10011662317
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Grundlagen der Markensoziologie : die sozialen Prinzipien von Markenbildung und -führung in Theorie und Praxis
Deichsel, Alexander
;
Errichiello, Oliver Carlo
; …
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2017
Persistent link: https://www.econbiz.de/10014013196
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Typenbasierte Integration von Markengemeinschaften : Ansätze eines strategischen Community Marketing
Wenzel, Melanie
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2016
Persistent link: https://www.econbiz.de/10011453592
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