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~institution:"Springer Fachmedien Wiesbaden"
~subject:"Consumer behaviour"
~subject:"Werbestrategie"
~type_genre:"Aufsatzsammlung"
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Consumer behaviour
Werbestrategie
Advertising
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Werbung
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Communication science
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Digitalisierung
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Digitization
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Media mix
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Psychology of advertising
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Borchers, Nils S.
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Meitz, Tino Georg Konrad
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Springer Fachmedien Wiesbaden
Deutsche Werbewissenschaftliche Gesellschaft
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J. L. Kellogg Graduate School of Management
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Europäische Kulturen in der Wirtschaftskommunikation
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Schlüsselwerke der Werbeforschung
Meitz, Tino Georg Konrad
(
ed.
);
Borchers, Nils S.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10012695685
Saved in:
2
Werbekommunikation in der Wirtschaft : mediengerecht, praxisorientiert und interdisziplinär
Schmidt, Christopher M.
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011806568
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