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~institution:"Springer Fachmedien Wiesbaden"
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
~type_genre:"Aufsatzsammlung"
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B-to-B-Markenführung : Grundlagen - Konzepte - Best Practice
Baumgarth, Carsten
(
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)
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2018
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2., vollständig überarbeitete Auflage
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