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~institution:"Springer Fachmedien Wiesbaden"
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
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Search: subject:"Brand Management"
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Firmenimage
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Kundenzufriedenheit
Brand management
93
Markenführung
93
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93
Deutschland
34
Germany
30
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25
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19
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15
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11
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11
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10
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10
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10
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4
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4
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1
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Springer Fachmedien Wiesbaden
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7
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2
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2
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2
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1
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1
Chartered Institute of Marketing
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Fördergesellschaft Marketing (FGM) e.V.
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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1
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1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
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1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
NetLibrary, Inc
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
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7
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3
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1
Familienunternehmen und KMU
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1
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1
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ECONIS (ZBW)
12
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Markenpsychologie : wie Marken wirken - was Marken stark macht
Gutjahr, Gert
-
2015
-
3., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10014009920
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12
Der Wert der Markenpersönlichkeit : das Phänomen der strategischen Positionierung von Marken
Weis, Michaela
;
Huber, Frank
-
2000
Persistent link: https://www.econbiz.de/10001431447
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