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~institution:"Springer Fachmedien Wiesbaden"
~subject:"Markenführung"
~subject:"USA"
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Consumer behaviour
86
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ECONIS (ZBW)
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Quick Guide Multisensorisches Marketing : wie Sie mit allen Sinnen Ihre Marke stärken
Steiner, Paul
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2022
Persistent link: https://www.econbiz.de/10012797383
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2
Markenpsychologie : wie Marken wirken - was Marken stark macht
Gutjahr, Gert
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2019
-
4., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012009225
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3
The power of communicating the family firm status : the positive effect of family firms as a brand on consumer buying behavior and consumer happiness
Rosina, Margarete
-
2018
Persistent link: https://www.econbiz.de/10011719048
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4
B-to-B-Markenführung : Grundlagen - Konzepte - Best Practice
Baumgarth, Carsten
(
ed.
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2018
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2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011782278
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5
Re-modeling the brand purchase funnel : conceptualization and empirical application
Dierks, Alexander
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2017
Persistent link: https://www.econbiz.de/10011632772
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6
Corporate Social Responsibility aus Nachfragersicht : eine Analyse der Wirkungen des CSR-Images auf den Erfolg der Markenführung
Hanisch, Stephan
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2017
Persistent link: https://www.econbiz.de/10011595323
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7
Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell
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2016
Persistent link: https://www.econbiz.de/10011429121
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8
Brand page attachment : an empirical study on Facebook users' attachment to brand pages
Kleine-Kalmer, Barbara
-
2016
Persistent link: https://www.econbiz.de/10011407584
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9
Forum Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2014"
Schmidt, Holger J.
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011302536
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10
Markensoziologie kompakt : Basics für die Praxis ; eine Kurzanleitung für die erfolgreiche Markenführung
Zschiesche, Arnd
;
Errichiello, Oliver Carlo
-
2015
Persistent link: https://www.econbiz.de/10011294334
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