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~institution:"Springer Fachmedien Wiesbaden"
~subject:"Strategisches Management"
~type_genre:"Festschrift"
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
Bruhn, Manfred
(
ed.
);
Kirchgeorg, Manfred
(
ed.
); …
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2018
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