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~institution:"Springer Fachmedien Wiesbaden"
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Springer Fachmedien Wiesbaden
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
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Markennarrative in der Unternehmenskommunikation
Neder, Pablo
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2017
Persistent link: https://www.econbiz.de/10011640117
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