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~institution:"Springer Gabler <Firma>"
~subject:"Markenpolitik"
~type_genre:"Case study"
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Markenpolitik
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Springer Gabler <Firma>
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Corporate Brand Management : Marken als Anker strategischer Führung von Unternehmen
Esch, Franz-Rudolf
(
ed.
);
Tomczak, Torsten
(
ed.
); …
-
2019
-
4., überarbeitete und erweiterte Auflage
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