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~institution:"Springer International Publishing"
~subject:"Digitalisierung"
~subject:"Markenführung"
~subject:"Online-Marketing"
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Digitalisierung
Markenführung
Online-Marketing
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1
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Springer International Publishing
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Springer Gabler <Firma>
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epubli GmbH
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Kumar, Vinod
-
2016
Persistent link: https://www.econbiz.de/10011484549
Saved in:
2
Programmatic advertising : the successful transformation to automated, data-driven marketing in real-time
Busch, Oliver
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011384197
Saved in:
3
Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
-
2016
Persistent link: https://www.econbiz.de/10014011166
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