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~institution:"Steinbeis-Hochschule Berlin"
~isPartOf:"SIBE-Wissenschaftsreihe"
~subject:"Innovation adoption"
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Innovation adoption
Auftragsabwicklung
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Einzelhandel
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Electronic Commerce
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Feldforschung
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Field research
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Innovationsakzeptanz
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Kaufentscheidung
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Mehrgleisiger Vertrieb
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Mobile Business
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Mobile business
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Multichannel strategy
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Multikanalvertrieb
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Online retailing
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Online-Handel
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Beck, Norbert
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Steinbeis-Hochschule Berlin
Steinbeis, School of International Business and Entrepreneurship
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Steinbeis-Stiftung für Wirtschaftsförderung
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ECONIS (ZBW)
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Konsumentenakzeptanz von mobilen Click & Collect Systemen als Determinante der Kaufentscheidung : dargestellt an kleinen und mittleren stationären Einzelhandelsgeschäften
Beck, Norbert
-
Steinbeis-Hochschule Berlin
;
Steinbeis, School of …
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2016
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1. Auflage
Persistent link: https://www.econbiz.de/10011550761
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