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~institution:"Technische Universität Dresden"
~subject:"Consumer behaviour"
~subject:"Customer retention"
~type_genre:"Non-commercial literature"
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Consumer behaviour
Customer retention
Beziehungsmarketing
4
Relationship marketing
4
Beziehungsmanagement
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Kundenbindung
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Kundenmanagement
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Customer satisfaction
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Digitalisierung
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Gender
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Kundenanalyse
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Mund-zu-Mund-Werbung
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Pedagogy
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Social relations
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Viral marketing
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Virales Marketing
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cross-cultural research
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customer loyalty
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gender
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intention to alumni loyalty
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systematic literature review
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Non-commercial literature
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Hilbert, Andreas
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Iskhakova, Lilia
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Schirmer, Frank
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Siems, Florian
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Stolz-Römmermann, Jana
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Technische Universität Dresden
Bertelsmann Stiftung
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European Marketing Academy
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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Institut für Markt- und Distributionsforschung <Köln>
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Universität Mannheim
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Wissenschaftliche Hochschule für Unternehmensführung
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ECONIS (ZBW)
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Development of a causal alumni loyalty model : cross-cultural and cross-gender investigations
Iskhakova, Lilia
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2020
Persistent link: https://www.econbiz.de/10012488489
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Weiterführende Perspektiven der Customer Education : Theorien, empirische Ergebnisse und Implikationen
Stolz-Römmermann, Jana
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2021
Persistent link: https://www.econbiz.de/10012620126
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