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~institution:"Technische Universität Hamburg-Harburg"
~isPartOf:"Research"
~subject:"Produktbewertung"
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Produktbewertung
Innovationsmanagement
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Cowen-Elstner, Christine
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Denker, Florian
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Herstatt, Cornelius
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Ihl, Christoph
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Lüthje, Christian
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Technische Universität Hamburg-Harburg
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The crucial role of domain knowledge in evaluating early-stage new product ideas
Denker, Florian
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2018
Persistent link: https://www.econbiz.de/10011775238
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Impacting the sensory experience of products : experimental studies on perceived quality
Cowen-Elstner, Christine
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2018
Persistent link: https://www.econbiz.de/10011792764
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