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~institution:"Tinbergen Institute"
~isPartOf:"Articles by John Komlos"
~isPartOf:"Social Indicators Research"
~isPartOf:"Thuenen-Series of Applied Economic Theory"
~isPartOf:"Tinbergen Institute Discussion Papers"
~source:"repec"
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advertising
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social status
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targeting
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Tinbergen Institute
Institut für Volkswirtschaftlehre, Universität Rostock
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Articles by John Komlos
Social Indicators Research
Thuenen-Series of Applied Economic Theory
Tinbergen Institute Discussion Papers
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Targeted Advertising and
Social
Status
Vikander, Nick
-
Tinbergen Institute
-
2011
This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for
social
status
. A …
Persistent link: https://www.econbiz.de/10008838622
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