Löbler, Helge; Perlitz, Manfred - Universität <Leipzig> / Lehrstuhl für BWL, insb. Marketing - 1995
AND HELGE L~BLER
Successful Innovation Management: In Search of a
Crisis?
BUSINESS & THE CONTEMPORARY WORLD ~ 3e1995 … is a member ofthe Department ofInternational Management, University ofMannheim,
Germany and Professor Dr. Helge L~bler is … inno-
vation management has become a key issue for
companies. A frequently cited definition of Inno-
vation by Knight reads …