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~institution:"Universität Bremen"
~person:"Burmann, Christoph"
~person:"Gunasekaran, Angappa"
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Burmann, Christoph
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Universität Bremen
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Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
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The role of origin of fame in influencer branding : a comparative analysis of German and Russian consumers
Sinnig, Julia
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2020
Persistent link: https://www.econbiz.de/10012212623
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