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~institution:"Universität Mannheim"
~institution:"Verlag Dr. Kovač"
~language:"eng"
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Search: subject_exact:"Brand image"
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Decision under uncertainty
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
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Kassel University Press GmbH
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Konferenz Kulturbranding <3, 2009, Offenbach am Main>
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Leuphana Universität Lüneburg
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Essays on choice under uncertainty and framing effects in marketing
Valli, Veronica
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2018
Persistent link: https://www.econbiz.de/10011881993
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2
Strategic corporate brand management of multinational corporations : analysis of consumers' brand perceptions and effects, and the role of contextual factors
Batton, Nadine
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2021
Persistent link: https://www.econbiz.de/10012302512
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3
Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens
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2016
Persistent link: https://www.econbiz.de/10011583648
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