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~institution:"Universität St. Gallen"
~institution:"Verlag Dr. Kovač"
~person:"Fantapié Altobelli, Claudia"
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Ambush Marketing
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Guerilla marketing
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Guerilla-Marketing
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Fantapié Altobelli, Claudia
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Universität St. Gallen
Verlag Dr. Kovač
Helmut-Schmidt-Universität
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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"Name and Shame" : die Bedeutung der Aufklärung zur Bekämpfung von Ambush-Marketing
Jurowskaja, Ella
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2016
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[1. Aufl.]
Persistent link: https://www.econbiz.de/10011418298
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