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~institution:"Universität St. Gallen"
~institution:"Verlag Dr. Kovač"
~subject:"Ernährungsindustrie"
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Ernährungsindustrie
Marketingmanagement
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Marketing management
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Deutschland
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Germany
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Marketing
3
Automotive industry
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Firm performance
2
Interactive media
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Interaktive Medien
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Internet
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Kfz-Industrie
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Unternehmen
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Unternehmenserfolg
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Akzeptanz
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Ambush Marketing
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Beziehungsmarketing
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Bio-Lebensmittel
1
Brand management
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Comparison
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Consumer behaviour
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Consumers
1
Corporate Social Responsibility
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Corporate social responsibility
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Customer acquisition
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Deutschsprachiger Raum
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E-commerce
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Economic effectiveness
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Einzelhandel
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Electromobility
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Electronic Commerce
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Elektrofahrzeug
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Elektromobilität
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Entrepreneurship
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Equestrian sports
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Universität St. Gallen
Verlag Dr. Kovač
Christian-Albrechts-Universität zu Kiel
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Schriftenreihe Nachhaltigkeits-Management : Studien zur nachhaltigen Unternehmensführung
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ECONIS (ZBW)
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Die konsumentenorientierte Kommunikation von Corporate Social Responsibility in Ernährungsindustrie und Lebensmittelhandel
Gider, Denise
-
2017
-
[1. Auflage]
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