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~institution:"Verlag Dr. Kovač"
~isPartOf:"Schriftenreihe zum Verhandlungsmanagement"
~subject:"Business-to-business marketing"
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Business-to-business marketing
Negotiations
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Verhandlungen
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Verhandlungsführung
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Strategisches Management
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Strategic management
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Unternehmen
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Verhandlung
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Verhandlungstechnik
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Lieferkette
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Negotiation techniques
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Supply chain
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Zukunftsplanung
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Auktion
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Automotive industry
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B-to-B-Marketing
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Bargaining theory
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Beschaffung
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Business-to-Business-Marketing
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Cost management
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Einkauf
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Einkäufer
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Forschung
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Geschäftsverbindung
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Institutionalisierung
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Kfz-Industrie
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Kosten
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Kostenmanagement
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Kraftfahrzeugindustrie
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Lieferant
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Management
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Procurement
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Produktinnovation
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Strategische Planung
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Mayer, Markus
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Verlag Dr. Kovač
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Schriftenreihe zum Verhandlungsmanagement
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Schriftenreihe Strategisches Management
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Institutionalizing negotiation
management
: a success factor for B2B sales negotiations
Mayer, Markus
-
2021
Persistent link: https://www.econbiz.de/10012435563
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