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~institution:"Verlag Dr. Kovač"
~language:"eng"
~subject:"Brand management"
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Brand management
Deutschland
13
Germany
13
Strategisches Management
12
Organisatorischer Wandel
10
Organizational change
10
Strategic management
10
Unternehmen
9
Innovationsmanagement
7
Firm performance
6
Negotiations
6
Unternehmenserfolg
6
Verhandlungen
6
Erfolgsfaktor
5
Innovation management
5
Management
5
Verhandlungsführung
5
Arbeitsgruppe
4
Digitalisierung
4
Entscheidungsfindung
4
Human Resource Management
4
Interkulturelles Management
4
KMU
4
Klein- und Mittelbetrieb
4
Personalmanagement
4
SME
4
Success factor
4
Team
4
Theorie
4
Theory
4
Controlling
3
Cross-cultural competence
3
Forschung
3
Innovation
3
Interkulturelle Kompetenz
3
Knowledge management
3
Learning organization
3
Lernende Organisation
3
Lieferkette
3
Markenführung
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3
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Hochschulschrift
3
Collection of articles of several authors
1
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1
Sammelwerk
1
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English
German
8
Author
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Batton, Nadine
1
Petri-Krisor, Janina
1
Thaler, Verena
1
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Verlag Dr. Kovač
Springer Fachmedien Wiesbaden
15
National Bureau of Economic Research
14
Information Resources Management Association
12
NetLibrary, Inc
7
IGI Global
5
American Marketing Association
4
Edward Elgar Publishing
4
Springer International Publishing
4
Chambre de commerce et d'industrie de Paris
2
De Gruyter Oldenbourg
2
Deutsche Werbewissenschaftliche Gesellschaft
2
Erasmus Research Institute of Management
2
Institute of Chartered Financial Analysts of India
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Palgrave Macmillan <Firma>
2
Universität Trier
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
American Management Association
1
Capsule <Minneapolis, Minn.>
1
Centre for Development Studies
1
Chartered Institute of Marketing
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Sportökonomie-Kongress <7, 2010, Köln>
1
Economist Intelligence Unit <London>
1
European Travel Commission
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
HAL
1
Harvard Graduate School of Business Administration
1
ICORIA <17., 2018, Valencia>
1
Icfai University Press <Hyderabad>
1
Institut for Miljø- og Erhvervsøkonomi <Esbjerg>
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Institute of Practitioners in Advertising <London>
1
Interbrand
1
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Schriftenreihe Studien zum Konsumentenverhalten
2
Schriftenreihe zum Business Development
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ECONIS (ZBW)
3
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1
The interdependence between business development and brand
management
Thaler, Verena
-
2018
Persistent link: https://www.econbiz.de/10011764253
Saved in:
2
Strategic corporate brand
management
of multinational corporations : analysis of consumers' brand perceptions and effects, and the role of contextual factors
Batton, Nadine
-
2021
Persistent link: https://www.econbiz.de/10012302512
Saved in:
3
Optimizing job advertisements to create an attractive employer brand
Petri-Krisor, Janina
-
2019
Persistent link: https://www.econbiz.de/10011990017
Saved in:
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