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~institution:"Verlag Dr. Kovač"
~person:"Batton, Nadine"
~subject:"Multinationales Unternehmen"
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Strategic corporate brand
management
of multinational corporations : analysis of consumers' brand perceptions and effects, and the role of contextual factors
Batton, Nadine
-
2021
Persistent link: https://www.econbiz.de/10012302512
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