Reinert, Erik S. - Volkswirtschaftliche Fakultät, … - 1994
Even a casual observer of the practice and science of management will not fail to notice how a continuous flow of new … concepts are born, become fashionable, and then disappear from management jargon. A recent article in Financial Times (1, p. 10 …) suggests the term ’corporate grafitti’ - or ’management grafitti’ - to describe the unthinking use of buzz-words. Management …