Kopera, Sebastian; Najda-Janoszka, Marta; … - Volkswirtschaftliche Fakultät, … - 2014
Purpose. To analyze the potential of selected social media tool – the youtube channel – in supporting knowledge … content analysis of 111 videos, including 36 webinar-publications directly aimed at the transfer of knowledge to tourism … environment from the perspective of tourism business knowledge needs. The results show that such solutions, on an example of …