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~institution:"William Davidson Institute <Ann Arbor, Mich.>"
~person:"Gürhan-Canli, Zeynep"
~type_genre:"Working Paper"
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Comparative advertising in the global marketplace : the effects of cultural orientation on communication
Gürhan-Canli, Zeynep
(
contributor
); …
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2000
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001649798
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