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~institution:"Winter Marketing Educators' Conference <2014, Orlando, Fla.>"
~subject:"Beziehungsmarketing"
~subject:"Marketingmanagement"
~type_genre:"Collection of articles of several authors"
~type_genre:"Handbook"
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Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
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Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
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