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~institution:"Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung"
~type_genre:"Congress Report"
~type_genre:"Fallstudie"
~type_genre:"Konferenzschrift"
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Brand management
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Corporate reputation
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Deutschland
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Firmenimage
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Germany
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HR marketing
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Backhaus, Klaus
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
Internationale Wissenschaftliche Konferenz Der Faktor Reputation in der Internationalen Unternehmensführung <2006, Bremen>
2
Bernard Hodes Group <New York, NY>
1
CESifo Area Conference on Industrial Organisation <2004, München>
1
Conference on Digital Transformation in Business <2019, Istanbul>
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Journée d'étude franco-québécoise sur les pratiques en relations publiques <5., 2016, Québec>
1
Meždunarodnyj Naučnyj Kongress Rolʹ Biznesa v Transformacii Rossijskogo Obščestva <2009, Moskau>
1
Moskovskaja Finansovo-Promyšlennaja Akademija
1
Münsteraner Führungsgespräch <10, 1986, Münster (Westf)>
1
Neunhofer Dialog <4., 2019, Heroldsberg>
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Peter Lang GmbH
1
Symposium on Ekkehart Schlicht's On Custom in the Economy <1999, Rotterdam>
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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ECONIS (ZBW)
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Employer Branding - Professionelles Markenmanagement zur Profilierung am Arbeitsmarkt : Dokumentation des Workshops vom 30. November 2007
Backhaus, Klaus
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contributor
)
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2009
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