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~institution:"Wissenschaftliche Hochschule für Unternehmensführung"
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Konsumentenverhalten
Beziehungsmarketing
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Consumer behaviour
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Controlling
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Distribution costs
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Marketing management
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Marketingmanagement
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Homburg, Christian
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Wissenschaftliche Hochschule für Unternehmensführung
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Produktivitätssteuerung in Marketing und Vertrieb
Homburg, Christian
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1994
Persistent link: https://www.econbiz.de/10000922665
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