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~institution:"ibidem-Verlag"
~subject:"Internet marketing"
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
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Markenkommunikation 2.0 : die Vermittlung emotionaler Marken-Erlebnisse im Web 2.0
Fauser, Simon Georg
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Lenhard, Eleonore
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2016
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