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~isPartOf:"Études et dossiers / Association Internationale pour l'Étude de l'Économie de l'Assurance"
~type_genre:"Bibliography included"
~type_genre:"Conference proceedings"
~type_genre:"Reprint"
~type_genre:"Textbook"
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Insurance
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Études et dossiers / Association Internationale pour l'Étude de l'Économie de l'Assurance
Brand management ; Vol. 3
8
Brand management ; Vol. 1
6
Brand management ; Vol. 2
6
Cross-cultural and critical perspectives on brands
6
The evolution of brands : from signals of quality to storehouses of trust
6
International marketing ; Vol. 2
5
Brand management ; Vol. 4
4
Marketing-mix strategies - product strategy and promotion strategy
4
Measuring and managing brands
4
Corporate brand and corporate reputation
3
Lehrbuch
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Research
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Europäische Hochschulschriften / 5
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Etudes et dossiers / Association Internationale pour l'Etude de l'Economie de l'Assurance
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Forschungsgruppe Konsum und Verhalten
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Forum Dienstleistungsmanagement
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Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
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SAGE library in marketing
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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Springer-Gabler / Lehrbuch
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The evolution of integrated marketing communications : the customer-driven marketplace
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Wissenschaft & Praxis
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3rd Chief Communication Officers Meeting 2005, hosted by AXA Group 8 - 9 December 2005 Paris
2005
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