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~isPartOf:"ĖKO : vserossijskij ėkonomičeskij žurnal"
~subject:"Brand management"
~subject:"Television advertising"
~type:"article"
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Brand management
Television advertising
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ĖKO : vserossijskij ėkonomičeskij žurnal
Strategien erfolgreicher TV-Marken : eine internationale Analyse
7
The journal of media economics
3
International journal of industrial organization
2
JMM : the international journal on media management
2
The Oxford handbook of pricing management
2
Brand management in emerging markets : theories and practice
1
Branding and sustainable competitive advantage : building virtual presence
1
Controlling und Medien : Festschrift für Rolf Dintner zum 65. Geburtstag
1
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
1
Cutting edge international research
1
Innovative Markenführung und -implementierung
1
Journal of media business studies
1
Journal of promotion management : JPM
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
1
Review of industrial organization : RIO
1
The B.E. journal of theoretical economics
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ECONIS (ZBW)
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Televidenie kak biznes
London, Ja. R.
- In:
ĖKO : vserossijskij ėkonomičeskij žurnal
(
2004
)
4
,
pp. 86-102
Persistent link: https://www.econbiz.de/10002167462
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